The latest and most anticipated project from the CMG studios is just days away from release and if you haven’t heard about it yet then you must be living under a rock.
#The_TheqaTheqa_Tape (as the project is called) brings together the expertise of CMG signed rappers D’Jungle and Deniro along other great new school talents in the Kenyan music scene including the likes of B-Kay, Scar and Domain Wakadinali who are sure to win you over to the team too good music side of life.
And to build hype around the mixtape, these guys took to social media with viral talks around the project months before it’s launch. With the hashtags #TheqaTheqaShit and #The_TheqaTheqa_Tape, the squad has gone wild on Facebook, Twitter as well as Instagram to let their followers know that this particular project is the tape to watch out for and if that wasn’t enough, the team also recently shared a YouTube animation video that explains more on the project including their goal to sell a minimum 1000 copies in the first two weeks of release, reminding their fans to shun music piracy and buy authentic Kenyan music.
If this strategy is going to pay off is something we are yet to find out but in my opinion looking at the amount of work these artists have put into building hype around this project, it’s bound to be one of the biggest mixtapes this year. You can check out the animation YouTube video here and follow the artists on twitter at @D_JungleIzMe and @DeniroUleWah to learn more about them and their upcoming project. Remember too keep it www.254cmg.co.ke for all your latest news on new music, new projects and everything CMG.